Sophisticated renovation and refurbishment work distinguish this building, a project for one of the most important fashion houses in Italian history, Salvatore Ferragamo. 

The project involved the reorganization and expansion of the old structure of the factory located in Florence: the building, once used as a warehouse, now houses the operations and technical studios of the designers. The main challenge was to combine the varying working needs dictated by a range of different operating methods, and putting them together in a single place. The factory, from an anonymous volume, strives to become a work of architecture representative of the brand, as well as transform from what was previously a closed boundary, into an open space, welcome to visitors, and with green spaces in front of the building.

The protagonist of the intervention is an internal suspended walkway, a Red Ferragamo ribbon, placed in the center of the production area on the ground floor, inside a completely black box. Here, there is the iconic bow shape, in reference to one of the historical symbols of the fashion house.

The long distribution corridor is a link with the brand’s history: thousands of wooden shoe shapes are hung, including some original pieces used to make the elegant shoes of Sophia Loren, Greta Garbo and Marilyn Monroe, all made clearly visible thanks to the surrounding glass walls.

The second floor is completely dedicated to the historical archive of the brand and to the exhibition of the numerous works of art commissioned over time by the company to a range of artists.

Volumes, lights, rounded and enveloping shapes characterize the project, providing a clear reference to the colors and the world of fashion, of which Salvatore Ferragamo has always been at the forefront.